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Four Tips to Getting A Great Logo!
Deciding how your brand should look is one of the most important decisions you’ll ever make for your organization. And if you're launching a new website with a 'new look' and have even mild misgivings about how your logo will look in your new website, it's a MUST! To help guide you, we’ve selected four fantastic approaches to creating your brand. By being familiar with these different treatments you can make an educated decision on one more suited to your needs and requirements.
The TYPEFACE
The Typeface is perhaps the clearest and most sincere of all brand treatments. But don't let its simple profile fool you! Its level of difficulty is high, so trusting a bland process of ‘picking fonts’ will more than likely leave you disappointed. Instead, the mature designer relies on a background in typography and detailed letter forms to achieve the desired result!
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The INSIGNIA
The Insignia (or Icon) is often the most difficult to design for at least two reasons. First, the symbol has to be highly simplistic, instantly recognizable and undeniably distinct. Secondly, it has to communicate its message even when presented without any type. The Insignia is a tall order and requires a skilled designer to pull off. |
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The IMAGE
The Image is perhaps the most popular among brands because it borrows qualities from the Typeface, Insignia and Free-Hand treatments. This artistic fusion gives it a visual appeal that is unique and stylish. Although its level of difficulty is less than the others, understanding how each ingredient influences the final outcome is something only a studied designer can provide. |
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The FREE-HAND
The Free-Hand (or Illustrative) treatment is complex, ultra-detailed and relies on color. The traditional skills of sketching, cartooning, painting and photography are required to ‘flesh out’ the uniqueness of this treatment. The Free-Hand is common among characters and mascots. |
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Pricing
Logo design is priced on a per-day basis. Our current rate is $750 per design day. Your logo bid will include an estimated number of days to complete your logo and a not-to-exceed number of days. Please read Getting Started for details.
Getting Started
1. Complete the Logo Request Form2. Schedule a conference call with one of our designers: 800.816.9817 3. Based on your order details and the conference call, a bid will be sent for your review. 4. Should you decide to use our services to design your logo, a retainer of 50% is required and your project will be put in que. Wait time is currently 10 business days. The balance due is before electronic delivery.
Logo Basics
To start a new logo project please answer the questions below as completely as possible. The information supplied will allow us to begin to develop the concept for your new logo.
| Text/Name to be used in logo: |
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| Logo tag line (if applicable): |
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Logo treatment (Typeface, Insignia,Image, Free-hand).
Learn about the different types.
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Number of colors required/desired. This can be altered at any stage of the design process.
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Company and/or logo colors if applicable or available. Leave blank if you're not certain at this time.
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Design Profile
Tell us a little about your organization and the appropriate kind of logo.
1. Brief description and overview of the company, church, ministry or product, etc. . this logo will represent.
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2. Themes, 'buzzwords', 'hooks', 'highlights' and illustrative descriptors that need to be portrayed in your logo.
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3. Describe some ideas you have in mind for your design, or features that you don't want integrated into your logo:
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4. List any web sites, companies, churches, ministries, products etc. . . that have logos similar to what you're looking for? Any logos in our gallery that are similar to what you're trying to achieve? List them below.
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5. Please provide any other specific information that will help us propose your preliminary logo designs.
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Other Artkwork Design
Yummy Skins™ also offers a full range of add-on graphic design services. Please check off the services that you might
require as part of your new brand development. (No obligation).
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